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"I would tell women, 'Buckle up, bitch, this is not going to be a fun ride.'" Glaser, 32, has made a professional study of dating sites like Tinder and the hookup culture that experts say has reshaped many people's sex lives. For past generations, relationship milestones meant things like "going steady." Today's relationships can strike up after a few minutes of text chats. Dating apps are so commonplace now that swipe right, the way you show you like someone on Tinder, has become part of our everyday language.
And since nearly everything is done using an app on a phone, "you can have a relationship with someone and never hear their voice," Glaser says. "Swipe right" now means "anytime you make a good choice or approve of something," according to Urban Dictionary.
One idea she's considering is taking over the management of a person's online profile, and then helping select dates among the swipes and winks that pile up.
"People are really bad at choosing by themselves," she said.
It's no wonder then that over 90 percent of America's more than 54 million singles have tried online dating, according to the Statistic Brain Research Institute.
That's when they turn to Amber Kelleher-Andrews and her matchmaking service, Kelleher International, founded by her mother Jill Kelleher in 1986 just outside San Francisco.
It's easy to forget modern smartphones came on the scene only a decade ago, when Steve Jobs unveiled the first i Phone.
The mobile app boom came afterward, helping make services like Uber, Twitter, Instagram and Tinder household names.
There's even a site for supporters of the newly inaugurated president of the United States. Tinder's simple but addicting formula of swiping right on a profile you like, and then getting an alert if that person swipes right on you, has become such a cultural sensation that Glaser began doing skits about it.
Watching how friends and coworkers used the app, she developed a theory that a not-small number of men would be willing to say pretty much anything in a text message conversation if they believed they might hook up.
"There are people who it isn't working for," she said.